TL;DR

• Every ad platform over-counts conversions by design — Meta, Google, and LinkedIn each claim credit for the same customer using overlapping attribution windows. 
• The fix is a four-tier trust hierarchy: CRM closed-won data first, server-side event data second, GA4 third, platform dashboards last. 
• Build a weekly reconciliation check (platform sum vs. CRM actuals), standardize UTM taxonomy across all campaigns, and surface CRM-verified CPA and pipeline in a single dashboard no ad platform controls. 
• Good enough attribution means UTM coverage above 90%, CRM source fields on 95%+ of closed-won deals, and platform data used for optimization only — never for budget justification.

Google Ads claims 47 conversions. Meta claims 52. LinkedIn claims 31. Your CRM shows 38 closed customers.

Someone is lying – and it’s not your CRM.

If you’ve ever pulled platform reports into a single spreadsheet and watched the numbers explode past anything resembling reality, you already know the feeling. The sum of what every platform claims credit for routinely exceeds your actual customer count by 50%, sometimes 100% or more. You’re not miscounting. You’re watching every ad platform grade its own homework.

When platforms grade their own homework, everyone gets an A+.

The over-counting is not a broken pixel or a misconfigured UTM. The over-counting is intentional—built into the incentive structure of every ad platform that sells you impressions and measures its own performance. According to Databox research on attribution, one in four GTM leaders said at least a quarter of last quarter’s pipeline was misattributed due to missing or incorrect click data. Nearly 7% reported error rates of 50% or more. 

In the same research, 32.43% reported spending 16–30 hours per month just cleaning and reconciling attribution data, before any analysis happens.

By the end of this article, you’ll understand why the numbers are structurally wrong, which data to trust and in what order, and how to build an attribution view that supports real budget decisions—not one that validates whatever each platform wants you to believe.

Why Every Platform “Wins” the Same Conversion

Attribution over-counting is a revenue model problem, not a data quality problem.

Every ad platform measures its own performance against the widest possible window it can defensibly claim. The result: summing all platform-reported conversions routinely produces 150–250% of actual closed customers. Three platforms, one customer, three conversions counted.

The mechanical cause is attribution window conflicts. Meta defaults to a 7-day click / 1-day view window. Google defaults to a 30-day click window. LinkedIn uses its own rules.

A prospect clicks a LinkedIn ad on Day 1. Clicks a Google Search ad on Day 12. Converts on Day 14. All three platforms count the conversion. None of them are technically wrong by their own rules.

View-through attribution is the most abused lever in the system.

On January 12, 2026, Meta permanently removed two attribution windows from its Ads Insights API: the 7-day view and 28-day view. The change was announced in October 2025. Most advertisers missed it.

The practical result: if you run awareness campaigns or target prospects with longer consideration cycles, a portion of your previously attributed Meta conversions stopped being counted overnight — not because performance dropped, but because the measurement window shrank. Industry analysis puts the conversion drop at 15–30% for accounts that relied on those longer view windows.

Then in March 2026, Meta reclassified what counts as a “click.” Likes, shares, and saves no longer trigger the 7-day click attribution window — only link clicks do. That’s a second, quieter conversion drop that most teams haven’t diagnosed yet.

If your Meta numbers look worse than Q4 2025 without an obvious performance reason, you’re likely looking at a measurement shift, not a channel decline. Before cutting Meta budget, run the CRM reconciliation check: how many closed customers does your CRM attribute to Meta over the same period? That number hasn’t changed. Only Meta’s count of it has.

A prospect sees (does not click) a Meta display ad, then searches your company on Google, then converts. Meta counts it. The mechanic is not fraudulent, but platforms default to having it enabled, and the numbers inflate in ways that benefit the platform, not your understanding of what actually happened.

The structural incentive is worth naming directly: these platforms have billions of dollars in quarterly revenue tied to demonstrating ROAS. Their measurement systems are not neutral observers. The same companies that sell you the impressions built the systems that measure whether those impressions worked. When the entity measuring performance is the same entity selling the product being measured, the measurement will favor the seller, every time.

Platform data is not useless. But it is unreliable as the sole measure of marketing’s contribution to revenue. The platforms were built to justify continued ad spend, while your job is to figure out what actually worked.

What Breaks When You Can’t Trust the Numbers

The attribution gap does not stay inside your spreadsheets. It cascades into every budget conversation, every channel decision, every forecast you hand to leadership.

Your VP of Marketing asks which channel to scale. You show them platform-reported ROAS, and LinkedIn looks like it’s outperforming Meta 3:1. But the CRM tells a different story: Meta-sourced leads close at twice the rate. The platform numbers pointed you toward the wrong channel.

Your CFO asks what marketing contributed to pipeline last quarter. You can give them platform numbers (which add up to more customers than you actually have) or CRM numbers (which require manual reconciliation you haven’t done). Neither answer builds confidence. And the reconciliation work is not trivial: in Databox’s Time to Insight survey, 64.29% of respondents said it typically takes 1–3 days to gather data to answer a single business question—long enough that in most weekly reviews, the decision window has already closed.

Your demand gen lead wants to cut underperforming campaigns. But “underperforming” according to which system? Google’s conversion count? HubSpot’s lead source field? The numbers don’t match, so the decision stalls.

The cost of broken attribution is not bad data. The cost is bad decisions, or no decisions at all.

Which Number Do You Trust? A Hierarchy for Attribution Data

When data sources conflict (and they always will) the answer is not to average them or pick the one that looks best. A deterministic trust hierarchy exists. Follow it.

Tier 1: CRM Closed-Won Data

CRM data is not modeled. Not estimated. Not subject to attribution window interpretation. Closed-won opportunity records, mapped to their original lead source via UTM-populated form fields or CRM source tagging, represent ground truth.

The CRM is the only data source that records a human being giving money to your company.

Every other data source should be evaluated against the CRM. If your CRM shows 38 closed customers and Google claims 47, the CRM is right. Always.

Tier 2: Server-Side Event Data

Server-side tracking (Meta Conversions API, Google Enhanced Conversions, server-side GTM) fires from your own infrastructure, not from a browser-dependent pixel.

Server-side tracking is more reliable than client-side tracking because ad blockers, cookie deprecation, and iOS ATT restrictions do not affect it. Server-side data is not ground truth, it still routes through platform identity matching, but it is the most reliable signal below CRM data.

Tier 3: GA4 Cross-Channel View

GA4 has no financial incentive to favor any channel – it’s is channel-agnostic. That makes it more trustworthy than any individual platform’s reporting when evaluating cross-channel performance.

Its limitations (cookie-dependent client-side tracking, underreporting under privacy conditions) are well-documented and consistent, which means GA4 can serve directionally even when absolute numbers are unreliable.

Tier 4: Platform-Reported Conversions

Google Ads, Meta Ads Manager, LinkedIn Campaign Manager. All useful for in-platform optimization signals: bid strategy, audience performance, creative testing.

Do not use platform-reported conversions as the measure of marketing’s contribution to revenue. Platform dashboards were not built for that purpose – they were built to justify continued ad spend.

The Weekly Reconciliation Check

A concrete, repeatable workflow surfaces most attribution integrity problems before they compound into bad budget decisions:

Once a week, pull total conversions from all active ad platforms. Compare the sum to new leads or closed-won deals in CRM for the same period. If the platform sum exceeds CRM actuals by more than 10–15%, flag it as a tracking quality issue—not a budgeting success.

Running the check weekly prevents the slow drift where platform numbers become the default reality and CRM data becomes an afterthought.

What a Decision-Ready Dashboard Actually Looks Like

Before walking through how to build the system, look at what the end state delivers.

A decision-ready attribution dashboard shows you four things in a single view:

CPA by channel (CRM-verified)

Cost per closed customer by channel, calculated using CRM closed-won data—not platform conversions. When Google says a lead cost $47 but your CRM shows the actual cost-per-customer from Google is $312, the dashboard shows $312.

MQLs and SQLs by source

Total qualified leads from each paid channel, pulled from your CRM’s lifecycle stage fields—not platform-reported “conversions” that may or may not reflect actual pipeline.

Pipeline and revenue by source

Total pipeline value and closed-won revenue attributed by lead source from CRM. The number your CFO actually wants.

Cost per MQL/SQL by channel

The metric that tells you whether LinkedIn at $180/MQL is actually outperforming Google at $95/MQL once you factor in conversion rates down the funnel.

A marketing team using this view discovered LinkedIn was driving 2x the CRM-verified pipeline of Meta at equal spend. They reallocated budget. Pipeline increased materially quarter over quarter. The insight was not perfect attribution—it was directionally correct attribution acted on consistently.

The platforms will keep grading their own homework, while the dashboard grades them against reality.

How to Build It

A functional attribution system does not require a data engineering team or a six-figure analytics stack. It requires four things done in the right order: clean inputs, a reliable event layer, a CRM as the anchor, and a single dashboard that no ad platform controls.

Standardize Your UTM Taxonomy

Every paid campaign across every platform should use a consistent UTM structure:

• utm_source: platform (google, meta, linkedin)
• utm_medium: paid-social, paid-search, display
• utm_campaign: campaign name
• utm_content: creative ID or variant

Standardize the taxonomy now, enforce it with a naming convention doc, and audit it quarterly. Without consistent UTMs, CRM lead source data is garbage. The entire hierarchy below it fails.

Implement Server-Side Tracking

Deploy Meta Conversions API and Google Enhanced Conversions. Both are free to implement (cost is development time, typically 1–3 days with a developer or via server-side GTM).

Server-side tracking recovers a meaningful portion of the signal lost to iOS ATT and cookie deprecation. It reduces the gap between platform-reported and CRM-verified conversions, not because it makes platform data more accurate in an absolute sense, but because it reduces modeled fill-in, which is where the inflation is worst.

Close the Loop in Your CRM

Every closed-won opportunity must have a mapped original source. Populate it from the UTM on the first form fill, the channel on the first touchpoint, or manual entry for high-touch pipeline.

HubSpot’s “Original Source” field and Salesforce’s “Lead Source” field are the minimum viable implementations.

Without CRM-level source tagging, Tier 1 data does not exist. Only platform data with extra steps exists.

Build the Unified Dashboard

The final step is surfacing the right KPIs in a single view that no ad platform controls. That challenge is more common than most teams expect: 73.13% of respondents in Databox’s Time to Insight survey identified data spread across multiple sources as their top reporting challenge, which is precisely the problem a unified attribution dashboard solves.

Databox connects your CRM (HubSpot or Salesforce), your ad platforms (Google Ads, Meta, LinkedIn), and your pipeline data into a single dashboard—without requiring a data engineer or custom SQL. You can even get the full power over your data with datasets, which allows you to join tables, even between CRMs (as long as you have a common ID like email). You can calculate metrics like cost per MQL by dividing total Google Ads spend by MQL volume from HubSpot, then track the trend on a 12-week rolling scorecard.

Grab our pre-built paid ads dashboard templates

Track your Paid Ads metrics and KPIs and analyze your Paid Ads performance

 

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If you’re also working on reducing wasted ad spend before you rebuild your attribution layer, this guide on cutting paid ad waste without losing pipeline covers the budget side of the same problem.

The specific capability that matters: you can build the CRM-verified view—the one that tells the truth—rather than toggling between three platform dashboards that were never designed to agree.

What “Good Enough” Attribution Actually Looks Like

The most paralyzing belief in marketing attribution is that it must be perfect before it can be used.

Attribution cannot be perfect. The goal is not precision, but direction.

A system that reliably tells you Channel A drives 3x the verified revenue of Channel B is worth more than a theoretically perfect model you have not built yet. The 10–15% CRM reconciliation threshold is not perfection. The threshold is signal integrity.

What “good enough” looks like in practice:

• UTM coverage on >90% of paid traffic (not 100%, it is not realistic)
• CRM source fields populated on >95% of closed-won deals
• Weekly reconciliation check running consistently
• One dashboard showing CRM-verified CPA and pipeline by channel
• Platform data used for optimization, not for budget justification

The platforms will keep grading their own homework. Your job is to build the system that grades them against reality.

Begin with the CRM. Build the reconciliation check. Surface the numbers that matter in a dashboard you control.

That is how you build an attribution view your CFO will actually trust.

The post The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth appeared first on Databox.

This may sound like a lot, but it’s dwarfed by other social media giants like Facebook, YouTube, TikTok, Instagram, and even Snapchat.

Despite its relatively low user base when compared to other social networks, due to its reputation as the world’s “Town Square,” Twitter is frequently featured in the news and is used as a de facto online communication channel for many politicians and government agencies.

That allows it to punch significantly above its weight class when it comes to reach and engagement.

Due to these strengths, Twitter remains an incredibly important channel many businesses use to stay in touch with their customers and keep abreast of the developments in their industries. Just like with other social media platforms, more followers means more reach.

This means that growing your Twitter following has become a priority for any business aiming to be heard on Twitter. 

But how many followers is enough? Is there a point of diminishing returns? What’s the sweet spot for the average number of Twitter followers for a small business? How about a large one? What are the best strategies to increase one’s follower count?

So we did what we do best. We crunched some numbers and talked to experts in an effort to answer these questions.

Let’s dive in:

• What Is the Average Number of Followers on Twitter?
• What Is a Good Number of Followers on Twitter?
• 6 Expert Best Practices for Increasing Your Number of Followers on Twitter
• Understand Your Twitter Metrics With Databox Benchmark Groups

What Is the Average Number of Followers on Twitter?

So how many Twitter followers does an average business have? Does the math change if it’s a specific industry or type of business? 

According to the data from our Benchmark Groups (sourced from 239 companies), the median number of Twitter followers for businesses of all types is just north of 1,000.

It’s clear from the graph that very few companies even reach 3,000 followers. The distribution is definitely weighted towards the lower end when it comes to the number of followers.

Want to benchmark your performance on Twitter, including metrics like followers, impressions, mentions, replies and more, against other companies? Join our Twitter Benchmark Group for All Business Types for free.

To get figure out how companies use Twitter, how many followers they have, and that’s considered a good number of followers, we interviewed 41 businesses. The largest share of our respondents (39.02%) were businesses providing B2C services or products, the runners-up (26.59%) are agencies in the Marketing, Digital, or Media fields, and those providing B2B services or products make up (24.39) just under a quarter of all respondents.

About 90% of our respondents said that their companies have Twitter accounts. However, a total of 19.51% stated the accounts aren’t being used actively. The remainder either don’t have company Twitter (7.32%) or aren’t sure (2.44%).

When it comes to the number of followers, the largest share of our respondents (26.83%) have between 1,001 and 5,000 followers, and the second largest group has between 501 and 1,000. What’s somewhat surprising is that a significant chunk of 12.2% aren’t sure how many followers they have in the first place.

Here too, we see that there’s a slightly different split around the 1,000-follower mark — 39.03% of the companies interviewed have 1,000 or fewer followers, while 48.81% have over 1,000. Our respondents skew towards higher follower counts than the sample from the benchmarks.

What Is a Good Number of Followers on Twitter?

The largest number of our contributors have more than 1,000 followers, so we thought it would be interesting to hear their opinions about the data from our benchmark group. What do they think about the 1,000-follower median?

The general consensus seems to be that the 1,000 followers is on the low side but that it can be considered a good start, depending on business size and other factors. It’s also not the only metric that matters. Engagement is also important, as it’s possible to have a large number of followers and a disengaged audience and vice versa.

Sofia Hamberg of Flightrarad UK points out that the number will also depend on the industry, the length of the company’s presence on social media, its age, and its size.

Growth Hackers’ Jonathan Aufrey agrees with this sentiment. Noting that while this is a good number for a local business that’s been on Twitter for three months, if a company has a large brand and has been on Twitter for five years, the 1,000 mark is definitely low, and the company should rethink its strategy. 

“Small businesses that are still trying to get a grip on their affairs can do with 1k followers on Twitter,” says Marc Hardgrove of the HOTH. Effective branding, marketing, and SEO policies require companies to have followers in 5-figure numbers. In Hardgrove’s experience, companies that have followers in the 100,000 range can implement broader marketing tactics that appeal to a generalized consumer base, and the game is fundamentally different for them and for small businesses.

Some people reject the notion of a good and bad number of followers. Instead, Luke Glassford of Gambit Partners recommends focusing on the quality of said followers. “Are they engaging with your content, in terms of ‘Likes’, ‘Retweets’, and ‘Comments’? Are they clicking on the links you share and visiting your website?” 

Glassford concludes by saying that he’d much rather have 200 followers who are engaged with his brand and are helping to amplify his content to a wider audience rather than 1,000 followers who ignore his Tweets.

Related: 24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Instantly and Anonymously Benchmark Your Company’s Performance Against Others Just Like You

If you ever asked yourself:

• How does our marketing stack up against our competitors?
• Are our salespeople as productive as reps from similar companies?
• Are our profit margins as high as our peers?

Databox Benchmark Groups can finally help you answer these questions and discover how your company measures up against similar companies based on your KPIs.

When you join Benchmark Groups, you will:

• Get instant, up-to-date data on how your company stacks up against similar companies based on the metrics most important to you. Explore benchmarks for dozens of metrics, built on anonymized data from thousands of companies and get a full 360° view of your company’s KPIs across sales, marketing, finance, and more.
• Understand where your business excels and where you may be falling behind so you can shift to what will make the biggest impact. Leverage industry insights to set more effective, competitive business strategies. Explore where exactly you have room for growth within your business based on objective market data.
• Keep your clients happy by using data to back up your expertise. Show your clients where you’re helping them overperform against similar companies. Use the data to show prospects where they really are… and the potential of where they could be.
• Get a valuable asset for improving yearly and quarterly planning. Get valuable insights into areas that need more work. Gain more context for strategic planning.

The best part?

• Benchmark Groups are free to access.
• The data is 100% anonymized. No other company will be able to see your performance, and you won’t be able to see the performance of individual companies either.

When it comes to showing you how your performance compares to others, here is what it might look like for the metric Average Session Duration:

And here is an example of an open group you could join:

And this is just a fraction of what you’ll get. With Databox Benchmarks, you will need only one spot to see how all of your teams stack up — marketing, sales, customer service, product development, finance, and more. 

• Choose criteria so that the Benchmark is calculated using only companies like yours
• Narrow the benchmark sample using criteria that describe your company
• Display benchmarks right on your Databox dashboards

Sounds like something you want to try out? Join a Databox Benchmark Group today!

START BENCHMARKING

6 Expert Best Practices for Increasing Your Number of Followers on Twitter

There are no two ways about it. Social media is a numbers game, and increasing the number of followers your business has on Twitter is really the only way to expand your reach.

We polled our respondents about their efforts to increase the number of Twitter followers for their business, and Tweeting frequently is by far the most popular tactic practiced by over three-quarters of our respondents. Posting visual content is the runner-up with 68.19%, and utilizing hashtags comes in at a close third, with 65.85% of our respondents using that tactic.

Of course, many of them use more than one of these tactics, and combining them is definitely the way to go.

Here’s some advice our respondents shared:

• Post high-quality content
• Tweet frequently and engage followers
• Be exciting or controversial when commenting
• Optimize your profile and keep it up to date
• Use Twitter to support others
• Use tools for assistance

Post high-quality content

Yes, it’s basic, but it absolutely needs to be on this list. High-quality content is one of the best ways to ensure you get a constant influx of new followers and that the old ones will not only stick around but also continue to engage with your tweets. 

Andrew Lokenauth of Fluent in Finance says that posting high-quality content that’s relevant to the target audience is a must. This content should be accompanied by hashtags, as they make it easier for people to discover your content. Above all, Lokenauth advises engaging with the audience in every way available. 

“Engage with your followers and other users on Twitter. This can include replying to comments, retweeting interesting content, and participating in Twitter chats. Collaborate with other users or brands on Twitter. This can include co-hosting a Twitter chat, cross-promoting each other’s content, or participating in a Twitter campaign.”

Tweet frequently and engage followers

Rinal Patel of Suburbrealtor believes that tweeting consistently and engaging with people, both on the company’s threads and other threads, helped the company increase its follower count. “I was able to gain over 2000 followers in one month by being active and creating insightful threads on Twitter,” Patel adds.

Be exciting or controversial when commenting

This follows from the previous point. The ticket to success on any social media platform is engaging people. Vincent Luca of On Demand Pest Control advises just that. 

“Commenting in threads under someone else’s posts proved an effective way to appear on other people’s radars”

However, don’t just post for the sake of posting. 

“Nobody’s going to follow or even check your profile because of your “me-too” comments. One of the most significant spikes in new followers happened after I got into an argument in a thread; getting the new audience’s attention was way more important than winning the argument,” Luca concludes.

Optimize your profile and keep it up to date

Ensuring the profile has up-to-date information and optimizing the description to both reflect the business’ brand and be easily searchable is another good approach. Flower Station found this tactic effective after trying a bunch of others initially. Of course, that’s not the only thing they do. According to David Cohen, the company’s CEO, they also post regularly and stay active. 

“We believe our consistency and posting of high-quality and original content at the right times have landed us a number of increasing followers,” Cohen concludes.

Use Twitter to support others

One way you can use Twitter is to give other accounts a boost. They could be industry peers, employees, companies you’re working with, activists you support, or anyone else. It’s a basic “scratch each other’s back” approach, but it definitely works.

Teodora Pirciu of Impressa Solutions uses Twitter as a tool for elevating the company’s audience, partners, or customers. “Brands that use Twitter to support others grow naturally, so I suggest this strategy to clients whenever I have the chance.”

Use tools for assistance

While the free use of Twitter API is in a precarious position at the moment, users have been making good use of third-party tools to connect with people and schedule their tweets. The key is in picking the right app for your needs.

For example, Janice Wald of Mostly Blogging uses Twiends to boost followers and Buffer to ensure tweeting at optimal times.

Understand Your Twitter Metrics With Databox Benchmark Groups

The best way to ensure your business is on the right track is to compare it with other businesses that are similar in some way, and social media is really no different in that regard. Whether you want to grow your following, boost engagement, or increase conversions, you need to know the baselines if you want to know how you’re doing. 

So, you need to know how companies in your cohort are performing. You need to know what’s the average number of followers on Twitter for businesses in your cohort before you decide how much effort you want to put into increasing it. In addition, you can see what you’re doing right and what needs improvement. You’ll also gain insight into some of the social media best practices by examining the methodology of well-performing companies.

How do you learn how many followers you need? How do you figure out what’s the average number of Twitter followers for businesses your size? How about in your niche? With your budget?

The answer is simple: Databox Benchmark Groups. You can join them and start benchmarking for all metrics you can think of.

Specifically, you can join the Twitter Benchmark Group for All Business Types, and all the information you need will be just one click away. What’s more, you’ll be able to track metrics like new tweets, retweets, mentions, replies, and more. This will allow you to further optimize your Twitter social media strategy.

Sounds too good to be true? Join Databox Benchmarks and see for yourself. It’s completely free, and it will make benchmarking easier than you thought possible.

The post Maximizing Your Reach on Twitter: Expert-Backed Advice on Building a Strong Following appeared first on Databox.

But choosing the one that suits your needs the best and is easy to use too is no piece of cake.

If anything, it takes time (and lots of patience) to trial different analytics tools until you find the one you think is worth the investment.

Don’t have that kind of time? We figured. It’s why we asked 48 experts for their favorite Twitter analytics tool and what makes it so good.

45.83% of these respondents work in the B2C products or services industry. 27.08% work in B2B, and the rest, 27.08% are in the agency (marketing, digital, or media) space.

Only 4% of these folks don’t use Twitter for business purposes. The rest, however, have been using the social network for some time, with almost half of them using it for over 3 years now.

So what are their most recommended tools? Of the 30 different Twitter analytics tools that the companies we talked to have used, the top most used tools are: Databox, Native Twitter Analytics, Hootsuite, Sprout Social, and Keyhole (some of these have an even number of recommendations).

Here’s the complete list of Twitter analytics tools our contributors recommended:

1. Databox
2. Native Twitter Analytics
3. Hootsuite
4. Sprout Social
5. Keyhole
6. Twitonomy
7. TweetReach
8. Google Analytics
9. Dlvr.it
10. Brandwatch
11. Feedhive
12. Awario
13. Brand24
14. Circleboom
15. Trackmyhashtag
16. Mentionmapp
17. Buffer
18. Hypefurry

Let’s dive into the details now.

1. Databox

“Databox is an easy-to-use tool that can help you improve your Twitter analytics. It allows you to quickly and easily create custom dashboards with all the data you need to measure your success on Twitter.” In the words of Explainerd’s Natasha Rei.

“With Databox, you can track things like follower growth, engagement rates, Tweet impressions, and more. Plus, you can easily see how your Twitter performance compares to your competitors,” says Rei. “This can be helpful in identifying areas where you need to improve your Twitter strategy,” James Jason from Notta AI observes.

What’s more, Jason shares, “Use Databox to track your Twitter followers over time, see which tweets are getting the most engagement, and measure your Twitter reach.”

Sergio Diaz of Keynote Speaker shares another use case: “What we love about Databox is our ability to aggregate all data points from our clients’ social and ad campaigns and compile it into one report for them. It’s one of our secret weapons to ‘making us look good as [our clients’] agency because we are able to connect the dots in certain campaigns and create actionable insights for them.”

The best part? You can use Databox to both manage Twitter analytics as well as the analytics of other social media platforms you use.

Sky Alphabet’s Steve Yanor talks about it. “If you are producing social media reports that combine different platforms — Instagram, Twitter, web traffic — you are going to want to try Databox. No other dashboard offers the same high level of plug and play functionality with the array of pre-set visual templates.”

All in all, monitoring analytics with Databox gives you a better grip on your performance, helping you improve your Twitter strategy significantly.

Monthly paid plans:

• Professional plan for $199/month
• Growth plan for $499/month
• Premium plan for $999/month

2. Native Twitter Analytics

A handful of our respondents commend Twitter’s native analytics tool. A few reasons why: it’s easy to use, is free of cost, and is perfect for beginners trying to get a sense of their audience.

Since the analytics also shows your tweets’ engagement rate, you can get a better sense of which topics resonate with your audience. Use the information to refine your Twitter content strategy.

In fact, OLIPOP’s Melanie Edwards, goes on to say, “The Native Twitter Analytics tool is better than you think. If you don’t want to invest a lot of money into an analytics tool specifically for Twitter, their free option is great.”

So what exactly can you learn from this Twitter analytics tool? “You can analyze your top tweets, top mentions, engagement rates, and profile visits,” says Edward.

“One of their best tools is their demographics data. This data gives you insight into the interests, occupations, education, and buying styles of your customers. The more you know about your customers, the more you’re able to tailor your content to best suit their needs.”

You can also “scroll back to the beginning of your account and see all of the impressions and data points available from the very start of your tweets,” adds Kyle MacDonald from Force by Mojio.

“The audience tab is incredibly helpful and works to assist you in building/curating your content around your audience,” MacDonald notes.

For MacDonald, the native analytics tool has also been a favorite because of its ease of use and simplicity. “I have used this tool since the beginning of Twitter, and it has proved itself worthy and effective,” share MacDonald. “I like the simplicity of Twitter Analytics, visually and logistically, it is very easy to use.”

Related: 24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Nick Mueller of HawaiianIslands.com agrees. “I honestly think the native Twitter analytics tool is the best, especially for small businesses. When our business was just starting, we had to figure out what our audience demographics were, and we were able to pull those insights from the native Twitter analytics tool.”

“It helped (and still helps) us see who our audience is, what they want, and what their habits are. This allows us to know what kind of content will have the best appeal and success,” Mueller continues.

Sharing their experience with the Native Twitter Analytics tool, Luckybobbleheads’ Alex Smith writes, “I was able to learn a lot about my customers and be able to supply what they need. I was also able to see my followers’ interests, level of education, marital status, place of employment, and even their shopping preferences.”

“This helped me in personalizing ads and coming up with the best marketing strategies and producing more engaging content for my customers. It also incorporates social listening which was very useful too,” Smith points out.

“Twitter analytics helped me a lot in determining what data I actually require to push my business forward and what steps to take.”

Pricing: Free

PRO TIP: How to Optimize Your Twitter Marketing Strategy

To optimize your Twitter marketing strategy, you need to learn more about your Twitter followers and find out how they’re engaging with your brand and the content you post. To do that, we recommend tracking the following metrics:

1. Total number of followers. View the total number of followers you have on Twitter and visually monitor how many followers you gain or lose on a daily basis.
2. Tweet activity. How engaged are your Twitter followers? View how many times people interacted with your tweets with retweets, replies, and likes.
3. Mentions. See how many times your brand was mentioned in a day, week, or month. This is a good indicator of your brand’s popularity on Twitter.
4. Following vs followers ratio. How many followers do you have, compared to the number of people you follow? If there’s an imbalance, you may want to review your Twitter strategy..

Now you can benefit from the experience of our Twitter marketing experts, who have put together a plug-and-play Databox template showing all the key insights you need to optimize your Twitter account for conversions. It’s simple to implement and start using as a standalone dashboard or in marketing reports!

You can easily set it up in just a few clicks – no coding required.

To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your Twitter account with Databox. 

Step 3: Watch your dashboard populate in seconds.

Try this template

3. Hootsuite

“Hootsuite is the most trustworthy Twitter analytics tool to launch and monitor campaigns, competitors’ identification, analyze tweets in-depth, and identify which Twitter lists you are on,” comments Angus Chang from Iupilon.

“With Hootsuite, we can collaboratively execute campaigns across multiple social channels from one secure, web-based dashboard,” Chang says.

Hootsuite also “provides a lot of detailed information about your Twitter account and your tweets. Additionally, Hootsuite Insights makes it easy to track your Twitter analytics over time, which is helpful for seeing our progress,” Airgram’s Daniel Chen points out.

To top that, “Hootsuite is also great for managing your online brand by monitoring content performance, creating insight metric reports, and scheduling your posts in advance.” Josh Snead from Rainwalk Pet Insurance notes.

Its reporting feature is also a highly appreciated one. Snead explains, “You can create custom reports that display the metrics that are most important to you and your brand. Hootsuite is perfect for brands that are juggling several different projects and platforms.”

Scott Rubzin from Tiffany Property Investments LLC highlights Hootsuite’s reporting feature has been pretty helpful for them. “It creates an organized report, allowing me to understand the data at a glance. I can even share the information with my team and develop targeted strategies to improve our content. Using Hootsuite has been very beneficial for me. I’ve been able to gain a deeper insight into where I lack. As a result, targeting my focus on improving those things and boosting user engagement on my Twitter account.”

For Chang’s team too, Hootsuite has been very useful. “Hootsuite has brought many benefits to our business. For example, using it we can launch marketing campaigns, and schedule posts in advance. Using Hootsuite, it is also easier for us to identify and grow the audience on Twitter, track hashtags, creation of custom Twitter reports, lists, and much more,” Chang explains.

And for Luke Lee from Ever Wallpaper, Hootsuite has been a “game-changer.”

“It’s super easy to use, has a ton of features, and is extremely intuitive. I’ve used other social media management tools in the past but none of them really worked for me. Hootsuite is my go-to tool for managing all my social media accounts, especially Twitter.”

Elaborating on how easy to use Hootsuite is, Lee says “I love how easy it is to get up and running with Hootsuite. You just sign up, create an account, and you’re ready to go! The interface is so straightforward that it doesn’t require any tech skills or knowledge of social media management tools to get started.”

Pricing: Free plan for 1 user’s 2 social accounts and 5 scheduled posts.

Monthly paid plans:

• Professional plan for $49
• Team plan for $129
• Business plan for $739

4. Sprout Social

“The most effective tool that I can recommend is Sprout Social,” says Onclusive’s Sean O’Neal. “It is a Twitter analytics, publishing, and engagement tool. You can get access to a range of information like reach, engagement, hashtag performances, and link clicks.”

Apart from its tweet scheduling and analytics features, our respondents applaud Sprout Socials’ reporting and team collaboration features.

Take it from Dave DiGregorio of Blue Streak Digital who says, “I’m a big fan of Sprout Social for its reporting capabilities. Between their feature to track engagement through an inbox of alerts and their overall Analytics section, it helps provide a clear vision of where each of my channels is and what needs work.”

“I really enjoy the changes [the Sprout Social team has] made along the way and they’ve really focused on the reporting aspect of their service,” DiGregorio continues.

“I love the visuals it provides in creating reports for clients and it even allows you to compare what you’re doing to your biggest competitors, which obviously is very helpful.”

DiGregorio also adds, “I’ve been using Sprout Social quite often to track paid ads as well, which helps me create a clear picture of paid vs organic. Overall, it’s a strong platform that makes changes quite often to improve my experience over time. There are no technical difficulties, a really visual reporting process, and the ability to connect multiple employees with many social channels, which makes it a good choice as your Twitter analytics tool.”

As for Cornelius Fichtner from OSP International, Sprout Social’s collaboration feature is the best.

“I love to use Sprout Social for all of my business’s Twitter accounts. It allows me to automate most of my business (including bot building and scheduling tools) and collaborate easily with my team,” writes Fichtner.

“The latter feature is the most important. Team members can easily take over the Twitter publishing schedule simultaneously. Collaborative workflow processes make it easy to create, upload, and schedule content publishing on our social channel seamlessly. We have different people making graphics, videos, copy, and analytics… Couldn’t do it without Sprout Social,” Fichtner concludes.

Pricing: 30-day free trial.

Monthly paid plans:

• Standard plan for $99/month
• Professional plan for $169/month
• Advanced plan for $279/month

5. Keyhole

Next up in this list of Twitter analytics tools is Keyhole — software that’s appreciated for its brand monitoring and social listening features.

“Keyhole enables you to monitor conversations and measure audience reactions to them,” explains WRC Media’s Lulu Albanna. “By monitoring keywords and hashtags, you can get a better understanding of how people feel about your company or your rivals on Twitter.”

Charles Cridland from YourParkingSpace also speaks volumes in favor of this tool. “Keyhole ended up being the go-to Twitter analytics tool for us because it combined the majority of data that we needed.”

“Starting with brand mentions monitoring through analytics of our influencer efforts to competitors benchmarking,” Cridland observes. “It answers all our main questions about our Twitter presence but lacks data integration with other channels that we use.”

Related: 12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns

Pricing: Custom

6. Twitonomy

If you are looking for a Twitter-specific tool to measure your Twitter analytics — rather than an all-in-one marketing reporting software for managing all your social channels — this tool is for you.

Griddle King’s Michael East points this out too, “The best Twitter analytics tool by far has to be Twitonomy. Where other analytics tools are designed to be used with any social media platform, Twitonomy is designed specifically for Twitter and boy, does it do a good job of it.”

“Overall, my twitter performance has improved tenfold as Twitonomy helps me to understand the social media platform and how to use it to the best of my ability,” East reflects.

“This is one of the most amazing tools with solid data,” agrees Ashish Goswami from Krish Technolabs.

“This tool is specifically designed for marketers looking bold to dive deeper into their analytics report. This tool permits you to monitor any keyword for a specific duration,” Goswami shares.

“Post analysis, you can efficiently download tweets into PDF or excel format. Twitonomy will track deep data of one’s profile, followers, following, and profile growth.”

“One of the most beautiful things about this tool is that Twitonomy allows you to optimize your content and engagements. Additionally, this tool shows all the data in colorful graphs and clearly labeled lists,” notes Goswami.

“This tool will positively grow your interest in Twitter analytics. This is the most capable of monitoring selected keywords and performing in-depth analysis of any Twitter account. Intelligent competitor analysis and metrics make this tool incredible for big sizes businesses.”

Pricing: Free version available. Paid features for $19/month.

7. TweetReach

As its name suggests, TweetReach shows you a tweet or hashtag’s reach. “TweetReach provides detailed information about your Twitter activity, including reach, impressions, and engagement,” James Jason from Notta AI adds.

“This information is essential for understanding the impact of your Twitter activity and for determining how to improve your Twitter marketing strategy.”

“In addition, TweetReach offers a number of features that are not available on other Twitter analytics tools, such as the ability to track hashtag usage and to compare your Twitter activity to that of other users,” Jason points out.

“Overall, TweetReach is the best Twitter analytics tool available, and we highly recommend it for businesses of all sizes.”

In fact, Jason’s team makes this recommendation after having tried multiple Twitter analytics tools. “After trying out a number of different options, we have found that TweetReach is the best Twitter analytics tool available.”

Pricing: Custom

8. Google Analytics

At Creatopy, Diana Aldea shares the team pairs the Native Twitter Analytics tool with Google Analytics to interpret data.

“Google Analytics pretty much helped us in understanding user behavior on Twitter. What content does he engage with, for how long etc. Based on this we could drive better decisions,” Aldea

Pricing: Free.

PRO TIP: Need Help Building a Social Media Dashboard?

Not sure which metrics to track or dashboards to build? Have old reports you want to recreate in Databox? Our team of social media analysts will build dashboards that pull your social media performance together to better track, analyze, and report on what’s working so you can make adjustments when they matter most.

Here is an example of what your social media overview dashboard can look like. Track all your social media accounts in one place and get a high-level view of how each channel performs, the content that performs best, as well as how each channel is growing.

And here’s another example that shows a demographic breakdown of your followers, including industry, location, department, and seniority.

We get it. You may not have the time to build out the perfect dashboard before your next meeting.

Luckily, we do.

Connect with someone on our team, share the social media metrics or areas that you need to track, and we’ll build your dashboards for you in just 24 hours.

Learn more about our free dashboard setup here, reach out for assistance via email or chat, or complete our questionnaire so that our team can better understand which social media dashboards would be most helpful for your business.

REQUEST MY FREE DASHBOARD

9. Dlvr.it

Maria McDowell from EasySearchPeople votes for this Twitter analytics tool as the best. Its top features? Ease of use and the way it makes simplifies scheduling content.

In McDowell’s words, “Dlvr.it is by far my favorite because it allows me to put in a URL, and it will put a badge of that link on my own Twitter page. It’s great for promoting my own work and it’s easy to use!”

“It also makes it easier to keep all of your different Twitter accounts connected,” adds McDowell. “I like to retweet and share others’ posts all the time, and this makes it so simple! When I use it, I simply paste a URL from my own work, and it automatically puts a little badge of the link on my own Twitter page.”

Dlvr.it also features a visually engaging interface and makes it easy to schedule and share content across major social networks — not just Twitter — according to McDowell.

Thanks to this tool, McDowell has been able to be consistent. “Using it, I was able to connect with a lot of people and keep my content consistent across all my accounts. If you are looking for an easy way to share content, this is a great tool to use.”

Pricing: Free plan for 2 social accounts.

Yearly paid plans:

• Pro plan for 10.79/month
• Plus plan for $29.95/month

10. Brandwatch

If you’re looking to dive deeper into your Twitter Analytics, this is the tool for you. Effy’s Andrew Makhovskyi describes Brandwatch as “a very complex tool that offers detailed insights on your Twitter account’s performance.”

“You can check some of the basic elements such as the number of likes, answers, or followers. If this isn’t enough data, you can always expand it to include a detailed analysis of your audience demographics, use of emojis, and topic preferences,” says Makhovskyi.

The best part? Although Brandwatch provides advanced Twitter analytics data, it’s “intuitive and allows you to collect valuable insights in just a few clicks.”

Pricing: Essentials plan recommended for 1-2 users for $108/month. 14-day free trial available.

11. Feedhive

“I prefer Feedhive as my tool of choice for Twitter analytics. It has a simple-to-use interface, all of the features that I need, and is fairly inexpensive compared to other solutions that we have tried,” writes Nat Miletic from Clio Websites.

All of these features paired with the low cost make Feedhive an ideal pick for Miletic’s teams that manages social media for not only their business but also their clients.

“The features that have helped us do this more effectively include having the ability to tweet when our audience is the most active, and the ability to schedule and retweet after certain time intervals,” Miletic.

“This has helped us increase our content engagement. Another critical feature that we use all the time is sharing tweet drafts with our clients for paid promotions. This allows the client to edit and tweak the message prior to us sending it out.”

Put another way, Feedhive is an ideal, cost-effective pick for businesses looking to grow their content engagement by understanding their content’s performance and by tweeting when their audience is the most active. It’s also best for collaborating with your team as well as clients.

Pricing: Monthly paid plans for:

• Creator plan for $19/month
• Brand plan for $29/month
• Business plan for 99/month

12. Awario

Awario is another social media tool that’s not specific to Twitter. Instead, it helps you manage multiple channels. In particular, it’s helpful for determining your brand’s share of voice and popularity.

Andrew Priobrazhenskyi, from DiscountReactor.com looks at Awario as “an easy-to-use application for social monitoring on a daily basis, as well as for gathering Twitter analytics. As a result, it’s not just a Twitter tool, but one that can be used on a wide variety of social networking networks.”

Speaking about how it helps you with Twitter analytics, Priobrazhenskyi shares the tool helps you “track your brand’s mentions on Twitter and generates detailed reports based on those conversations. You’ll be able to tell if your brand is becoming more famous or if Twitter users are requesting your services.”

You can also Awario to:

• “Find out who your Twitter followers are
• Where they’re from and
• What they think of your product by looking at their profile pictures.”

Three more reasons why Priobrazhenskyi praises Awario are how the tool helps with determining the best Twitter influencers to work with, its competitor comparison feature, and how it alerts you about popular Twitter trends.

“Twitter Influencers’ popularity and mood are also taken into account when compiling the list by the tool. You can approach them directly and offer to work together,” says Priobrazhenskyi.  

“Twitter analytics’ alert comparison option is useful for sizing up the competition. Using up to 15 mentions, you can run the following analysis on your mentions and those of your competitors: sentiment, language, gender, age, region, reach, subject cloud, and influencers,” Priobrazhenskyi adds.

“As an example, you might use Awario to track the performance of your Twitter posts during giveaway competitions or marketing campaigns, for instance, by tracking hashtags. As a further option, you can select a Twitter hashtag to monitor, and get a comprehensive report on its usage,” explains Priobrazhenskyi.

And finally, Priobrazhenskyi commends Awario’s content analysis feature. “Twitter trends can be spotted early on thanks to these content analysis features. It also lets you monitor and respond to tweets about your brand, both positive and negative, right from the app. It makes working with tweets simple by giving a sorting option and allowing retweets from the Awario dashboard.”

Pricing:

• Starter plan for 39/month
• Pro plan for 119/month
• Enterprise plan for $399/month

13. Brand24

VirtualValley’s Robert Warner adds Brand24 to this list of Twitter analytics tools. “Brand24, in my opinion, is the greatest tool for analyzing tweets on Twitter,” Warner says.

So what makes Brand24 a praise-worthy Twitter analytics tool? Its social media monitoring feature makes it excellent for niche marketing.

“As part of any social media listening report, Brand24 offers a wide selection of Twitter analytics tools,” elaborates Warner. “Some helpful analytics are available on the platform, including the ability to track hashtag performance and keep up with industry trends.”

“By closely monitoring social media reach, interactions, brand sentiment, likes, and shares using the Twitter analytics tool, firms may also increase marketing initiatives.” Note that Brand24 gives you more than just basic data such as likes and shares. Instead, it uses AI to give you a sentiment analysis to understand how your brand is perceived by its audience.

Says Warner, “It is thanks to Brand24’s savvy use of hashtags and social media influencers that it has a leg up in niche marketing. If a company wants to increase the reach of its hashtags and find out where it might have gone wrong in prior campaigns, the Brand24 tool is a good place to start.”

Pricing: 14-day free trial.

Monthly paid plans:

• Individual plan for $59/month
• Team plan for $119/month
• Pro plan for $179/month
• Enterprise plan for $299/month

14. Circleboom

If you’ve ever found yourself struggling to find good Twitter accounts to follow, Circleboom is your solution. It also helps you identify which folks were following you but have stopped following you.

At LLC Stars, the team uses Circleboom. According to David Reed, “We use Circleboom mainly to find Twitter accounts that are worth following, but it also which accounts have stopped following our Twitter page and those accounts we shouldn’t be following anymore.” 

Reed also observes the tool has more interesting features that make it worth using. In Reed’s words, “Circleboom has loads of smart features but my favorites are: “Growth Graph [which] shows your daily followers, friends change, and tweeting performance, in the Analytics tab.”

“You can also get your daily/weekly/monthly/yearly follower stats to track your followers. My Tweet Tool – enables you to, unlike your likes, delete your tweets, retweets, and archive tweets,” Reed shares.

Pricing: Free for one social account and scheduling 3 posts.

Monthly paid plans:

• Pro plan for $18.99/month
• Premium plan for $44.99/month
• Business plan for $89.99/month
• Enterprise plan for 179.99/month

15. Trackmyhashtag

“Trackmyhashtag is the finest Twitter Data tool for me since it provides valuable analytics for any hashtag, phrase, or username,” points out Steve Anderson of Junk-Yard-Near-Me.

The analytics it gives you include: “Total number of Tweets, reach, and impressions Tweet detail includes Tweet text, likes, retweets, shares, Tweet language, location, user name, and information on who submitted that Tweet. Influencers’ profiles and Tweets Related photos, videos, and URL It suggests the optimal time to tweet and the ideal hashtag based on past data, Source of the device, geographical insights, languages utilized, and Twitter age of contributor.”

You can view these metrics in Trackmyhashtag’s dashboard as well as export or download them in Excel or CSV formats.

Besides showing you your analytics, “Trackmyhashtag allows you to track and examine your rivals’ social media actions and use the knowledge to improve your Twitter marketing approach.”

Pricing: “Trackmyhashtag offers a 5-day free trial in which you may track up to two hashtags, keywords, or accounts with 2000 Tweets,” according to Anderson.

Paid plans:

• Basic plan for $49/month
• Professional plan for $99/month
• Corporate plan for $249/month

16. Mentionmapp

Like Circleboom, Mentionmapp also helps build visual maps of your network.

“The engaging way in which Mentionmapp displays Twitter brands helps the company to reach out to diverse audiences,” opines Dan Shepherd of VEI Communications. “Each map from the tool contains key mentions, followers and hashtags, all closely associated with my company’s Twitter account. We have also used it to measure the competition.”

“It is a free tool that can generate a visual map of hashtags and username mentions based on the people who have interacted with your most recent tweets,” Golfible’s Alec Rose explains further.

What’s more, “Mentionmapp is a clever tool that identifies people, brands, and topics currently trending within our niche,” says Shepherd.

Thanks to these features, Shepherd says they’ve been able to “improve our Twitter analytics by leaps and bounds, enabling a deeper understanding of where our brand stands amongst the tough competitors. Through Mentionmapp, we have also been able to tailor our Twitter marketing strategy in a data-driven way.”

Rose also outlines this Twitter analytics tool helps with:

• “Niche Analysis. This tool will notify you about the conversation of people on Twitter so that you can identify interesting people in your niche. It will help you know what content you should create.
• Crisis Management. This tool will help you find negative comments on your Twitter. It’s difficult to predict a crisis, but it will help you to quickly address negative comments.”

To top this, Rose says Mentionmapp has helped them “locate people relevant to the Golf industry. It gives me an idea as to when I should share my content and what content works best with my audience.”

Pricing: Free.

17. Buffer

“We schedule our tweets, and Buffer optimizes the times, so our content gets seen when our followers are online,” Mostly Blogging’s Janice Wald says.  

“We then go into the Buffer app and look at ‘Sent Posts.’ We are able to see our analytics including ‘Top Posts.’ We can retweet our Top Posts and repurpose those Top Tweets for use across social channels like Instagram,” Wald shares more ways they’re optimizing their Twitter strategy with Buffer.

For the Leave The Key Homebuyers team too, Buffer helps with the same. Ben Wagner writes, “It helps me create a comprehensive schedule to frequently post on our company account. Due to this, I have a higher engagement rate, which is easily trackable with the help of different tools and metrics. “

“The major benefit of using Buffer is that I can leverage old and new data to my advantage,” adds Wagner. “It allows me to compare and analyze it and develop a marketing strategy that best suits my needs. As a result, my number of clicks, followers, and impressions has increased. That’s because I can use the generated reports to make insightful decisions.”

Pricing: “Buffer allows 10 tweets to be scheduled in the queue for free,” says Wald. You can manage 3 social channels on this free plan.

The yearly payment plan has three packages:

• Essentials for $5/month per channel
• Team plan for $10/ month per channel
• Agency plan for $100/month for ten channels

18. Hypefury

“I’m using Hypefury and find it extremely valuable because it allows you to promote in an effective way based on user engagement. It puts your newsletters or products in front of people once your tweet is already gaining traction,” explains Steven Wilson of Steven J. Wilson & Associates.

Meaning: Hypefury only sends out a pre-written promotional tweet for published tweets that have good engagement. This way, you’re likely to get a positive response to your Twitter CTA.

To add, “it allows you to get real feedback on the thing businesses want most from their social accounts, conversions,” Wilson outline. “Since the promotions happen based on engagement every one of your tweets will not feel like a sales pitch which is important nowadays.”

Pricing: Free for managing 1 Twitter account.

Paid plans:

• Standard plan for $19/month
• Premium plan for $ $49/month

Top 3 Twitter Analytics Tools

Before we wrap this up, let’s look at the top 3 tools:

1. Databox. The analytics dashboards it helps you create can collate and showcase data from not just Twitter but other sources too. You can also cherry-pick the metrics and data visualizations to feature on the dashboard. Plus, all dashboards are very simple to read — making it easy for everyone to understand Twitter analytics.
2. Native Twitter Analytics. This tool is great for beginners aiming to optimize their Twitter growth and content strategies without leaving the app. It’s also free to use and gives you all the basic performance metrics that you need.
3. Awario. Although it doesn’t come free like the other two recommendations above, the tool’s a good investment for social listening, estimating your brand’s share of voice, and analyzing competitors’ Twitter performance.

Monitor the Performance of Your Twitter Campaign in Real-Time

With this list of expert-recommended Twitter analytics tools, we’re sure you’re feeling ready to try your favorite tool and improve your Twitter performance.

If you’re looking to monitor performance in real-time though, we recommend creating a dashboard in Databox. It’d only show those metrics that are valuable to your campaign and marketing goals so you can focus on what matters the most.

Plus, the dashboard is easily shareable and visually engaging. This means you can use the real-time performance monitoring dashboard to align your team and win stakeholders. To top that, the data visualization on the dashboard is easy to read, which makes it uber-simple to track and study analytics.

Interesting, isn’t it? Get your free trial and create your Twitter analytics dashboard today.

The post The 18 Best Twitter Analytics Tools appeared first on Databox.

Today, we’re excited to announce our new integration with Twitter Ads, allowing you to track and visualize ad metrics on a campaign basis like spend, impressions, clicks, engagement rate, and your overall Twitter ad performance alongside all of the other KPIs that are important to your business.

At launch, there are 31 default Twitter Ads metrics available. This means that there are 31 pre-built visualizations for some of the most popular metrics available in Twitter Ads.

There are also 10 calculated metrics available, too. These are custom metrics that are commonly created by Twitter Ads users that we’ve created using Data Calculations. These are also pre-built, meaning all you need to do is drag-and-drop them into your dashboard to visualize your performance.

No code or design necessary.

Also, in addition to having the ability to quickly drag-and-drop your most important Twitter Ads metrics, you can just as easily customize your dashboards to include data from other integrations that your business relies on, too.

I’ll show you how to do all of that below.

First, let me show you how to quickly get started via a pre-built Twitter Ads template.

Getting started with a Twitter Ads template

Want a quick way to visualize your campaign performance from Twitter Ads?

First, download this Twitter Ads Account Overview template.

Next, you’ll be prompted to connect your Twitter Ads account.

Then, voila! Watch as your dashboard automatically populates with all of your Twitter advertising campaign KPIs.

How to create custom dashboards with Twitter Ads

In the dashboard designer, search for the Twitter Ads integration on the left side menu.

From there, you’ll be prompted to connect your Twitter Ads account.

Now, you’ll see a menu consisting of 31 default Twitter Ads metrics as well as 10 calculated metrics (these are custom metrics commonly used by Twitter Ads users that were created using Data Calculations) available to drag-and-drop directly into your dashboard.

Drag-and-drop the desired metric anywhere you’d like in your dashboard. You can resize these Datablocks or even rearrange them once you’ve added more.

Then, your Twitter Ads data will automatically populate.

Now, if you’d like to add KPIs from other tools into this dashboard in order to create a comprehensive view of marketing and sales, simply click back into the left side menu to search for the desired integrations you’d like to pull from.

In this case, I also pulled in impressions from Facebook Ads in order to compare it against impressions from Twitter Ads. This way, I can gauge whether one channel will help me deliver the engagement I need in a more timely manner.

Now, you can continue customizing the dashboard using as many different data sources as needed.

Getting started with Twitter Ads + Databox

Existing users can view all of the available Twitter Ads metrics here or download the Account Overview template here.

New to this custom dashboard software? You can create a free forever Databox account here.

The post New Integration: Track & Visualize Campaign Performance with Twitter Ads appeared first on Databox.